28c → 12c
appointment reminder message cost
≈57%
lower message cost at the cited rates
24/7
automated WhatsApp customer responses
The challenge
Appointment reminders were costly and disconnected
NuSkinnovation previously used SMS appointment reminders at a cost of 28c per message. SMS delivered the reminder, but it did not provide the same conversational experience as the WhatsApp channel customers already use to contact the business.
The team wanted to reduce reminder costs without abandoning its established WhatsApp Business number. It also needed a practical way to respond to incoming questions outside normal operating hours while preserving human involvement for treatment-specific or sensitive enquiries.
The Whapp solution
Coexistence, utility reminders and 24/7 automation
Step 1
Existing business number
Whapp Coexistence lets NuSkinnovation retain the WhatsApp Business number its customers already recognise.
Step 2
Automated reminders
Appointment reminders move from conventional SMS to Meta utility WhatsApp messages sent through a familiar channel.
Step 3
Customer replies
Customers can respond directly on WhatsApp instead of receiving a one-way SMS reminder.
Step 4
Always-on assistance
Whapp automation can answer approved common questions around the clock and hand conversations to the team when needed.
A lower-cost reminder channel
At the rates supplied, moving from a 28c SMS to a 12c Meta utility WhatsApp reminder reduces the message cost by 16c—approximately 57% per reminder. The WhatsApp message can also open a two-way conversation when a customer needs assistance.
Meta message pricing and other provider charges can change. Current rates should be confirmed before implementation.
Helpful responses at any hour
Whapp can automatically respond to approved frequently asked questions 24/7, helping customers receive timely guidance. The team can take over when a conversation needs personal attention, clinical context or booking support.
“We joined the Whapp platform for WhatsApp coexistence functionality with Meta, as well as the features of their platform, like the AI assistant and Meta template management. The setup support we received was great and we got the solution up and running in no time.”
Johann van der Walt
NuSkinnovation George
Ready to modernise appointment reminders?
Whapp can help your business retain its existing WhatsApp number, automate approved reminders and responses, and give customers a more convenient conversational experience.
Talk to Whapp