R27,565,000
raised during the 2025 fundraising day
1 day
high-intensity donation campaign
PayFast
integrated payment gateway
The challenge
Make it easy to act during one high-impact day
A one-day fundraising event concentrates public attention and donor intent into a very short window. Hot Cares needed convenient ways to engage potential donors before the event, help supporters contribute while the campaign was live, and communicate effectively afterward.
The donation journey needed to be simple on mobile, capture the donor’s contribution choice, and connect securely to payment—without adding unnecessary friction at the moment someone decided to help. Post-event communication also needed to include important donor documentation such as Section 18A tax certificates.
The WhatsApp donation journey
From supporter interest to secure payment
Step 1
Campaign engagement
Multiple bulk WhatsApp campaigns engaged potential donors before the event and kept supporters informed around the fundraising day.
Step 2
Donor engagement
Supporters could engage with Hot Cares through WhatsApp during the live fundraising campaign.
Step 3
Donation choice
A clear guided journey helped donors choose and submit the contribution they wanted to make.
Step 4
Integrated payment
The donation flow connected to PayFast so supporters could move smoothly from intent to secure payment.
Step 5
Post-event follow-up
After the event, bulk WhatsApp messaging supported donor follow-up and the distribution of Section 18A tax certificates.
Bulk campaigns before and after the event
Hot Cares used multiple bulk WhatsApp messaging campaigns to build awareness, engage potential donors, share timely event communication, and maintain momentum around the fundraising initiative.
Section 18A tax certificate follow-up
After the event, WhatsApp provided a practical channel for donor follow-up, including sending Section 18A tax certificates to qualifying donors as part of the post-campaign experience.
The result
R27,565,000
Hot Cares raised a record R27,565,000 during its 2025 one-day fundraising event. WhatsApp provided a helpful channel through which donors could choose to contribute and continue into the integrated PayFast payment process.
“Whapp has transformed the way we communicate with our donors and supporters, helping us respond faster and provide better support to those who need us.”
Carmen Roscha
Admin Manager, Hot Cares
Make every donation opportunity easier to complete.
Whapp can connect your supporter communications, guided donation journey, donor information, and payment gateway in one practical WhatsApp experience.
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