3
hardware stores connected
24/7
AI-assisted enquiry response
1
coordinated WhatsApp workflow
The challenge
One advertising journey serving three stores
Crown Buildmor owns three hardware stores. Its Facebook and Instagram advertising creates valuable WhatsApp enquiries, but each lead needs to reach the store best placed to help that customer.
Without intelligent routing and shared visibility, enquiries can reach the wrong number, wait too long for a reply, or become difficult for sales and management teams to track. The business needed faster responses without losing the personal service of its store teams.
The Whapp solution
A connected path from ad click to sales follow-up
Step 1
Meta advertising
A customer clicks a Facebook or Instagram ad and starts a WhatsApp conversation.
Step 2
Smart store routing
Whapp identifies the relevant store and routes the enquiry to the correct store number and sales team.
Step 3
24/7 AI response
AI answers common questions immediately and keeps the conversation moving outside normal business hours.
Step 4
Sales collaboration
The right team can assign, manage, hand over, and follow up on the opportunity with shared context.
WhatsApp enquiries handled 24/7
Whapp’s AI responses give customers immediate assistance at any hour. Common questions can be answered using approved business information, while sales-ready or complex enquiries are handed to the relevant people with the conversation context intact.
Better collaboration and accountability
Store sales staff can collaborate in a shared workspace, assign enquiries, see who is responsible, add context, and manage follow-ups. Management gains clearer visibility without taking the customer away from WhatsApp.
“It has genuinely transformed the way our sales and management teams handle incoming leads and follow-ups. We have much better visibility, accountability and, most importantly, we’re not losing opportunities.”
Ahmed Dhooma
Director, Crown Buildmor
Need to route WhatsApp leads across locations or teams?
Whapp can connect your Meta campaigns, business numbers, AI assistance, and sales teams in one accountable customer journey.
Talk to Whapp