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WhatsApp Commerce

WhatsApp Catalog Shopping: from product discovery to order in one conversation

WhatsApp Catalog Shopping gives customers a visual, convenient way to browse products, choose quantities, review a cart, and send an order without moving to another channel.

5 min read

Customers increasingly expect to discover products and communicate with a business in the same place. A WhatsApp catalog brings those activities together, turning a conversation into a practical shopping journey.

The example below shows a food pre-order journey for an event. The same approach can support retail products, spare parts, services, seasonal offers, wholesale orders, and other catalog-based sales.

A real-world walkthrough

A simpler path from interest to order

Step 1 · Product discovery

Invite customers to browse at the right moment

A personalised WhatsApp message can introduce a product collection, promotion, event menu, or pre-order opportunity. One clear call to action opens the catalog directly inside the conversation.

Step 2 · Catalog browsing

Let customers browse and choose products

Customers can view product images, descriptions, and prices, then adjust quantities as they shop. The familiar mobile experience keeps product discovery simple and reduces unnecessary back-and-forth.

Step 3 · Cart review

Review quantities and the estimated total

Before placing the order, customers can check the products in their cart, change quantities, see the estimated total, and confirm what will be shared with the business.

Step 4 · Order submission

Send the completed cart through WhatsApp

The final cart is sent as a structured order message. The business receives the selected items and can confirm availability, final pricing, collection or delivery, and payment details.

Why businesses use catalogs

Make buying easier without losing the conversation.

Show products where customers already communicate with your business.
Make product discovery visual, structured, and easy to navigate.
Reduce manual order-taking and mistakes in item quantities.
Support promotions, event pre-orders, retail sales, and repeat purchases.
Connect orders to internal teams, stock systems, payment processes, and fulfilment workflows.

Ready to sell more effectively through WhatsApp?

Whapp can help connect catalog discovery, customer conversations, order handling, payments, and fulfilment into one practical WhatsApp commerce journey.

Talk to Whapp