Insights & Videos

AI agents and the future of customer engagement.

Watch business leaders from Meta, Deliveroo, PepsiCo, Turkish Airlines, Movida, Trendyol, and Motorway share how AI and WhatsApp are reshaping customer journeys.

Leadership perspectives

From answering questions to taking useful action.

AI agents represent the next step beyond traditional chatbots. They can use approved business knowledge, guide customers through decisions, complete defined tasks, and hand conversations to people when needed. These four sessions explore what that shift means in practice.

A Whapp perspective

Start with a real customer need, not the technology.
Give AI reliable business knowledge and clear boundaries.
Let customers move from enquiry to meaningful action in one conversation.
Keep human support available when judgement or personal assistance is needed.

Watch the series

Four conversations for business leaders.

Each session answers a different question about deploying AI agents, improving customer engagement, and creating measurable value through WhatsApp.

01·Strategic vision 10 min

Winning the Agentic Age

Nicola Mendelsohn · Meta

Explore Meta's vision for an agentic economy where intelligent agents help businesses understand customers, complete tasks, and build trust through every conversation.

Key takeaway: Successful AI automation combines technology, customer context, useful actions, trust, and a clear business outcome.
02·Fireside chat 19 min

The AI Shift: The New Era of Customer Engagement

Alex Schultz, Meta · Tanya Cordrey, Motorway

A practical discussion about how AI agents are changing the way customers discover businesses, establish trust, make decisions, and transact.

Key takeaway: The strongest customer experiences connect intelligent assistance with reliable data, brand context, and a frictionless path to action.
03·Executive panel 19 min

Building the Customer Journey of the Future

Meta · Movida · Deliveroo · Trendyol

See how major businesses are using AI and WhatsApp across discovery, support, and commerce—including journeys operating continuously at significant scale.

Key takeaway: WhatsApp can remain at the centre of the journey while AI handles discovery, guidance, and repetitive service tasks at scale.
04·Executive panel 20 min

Unlocking Breakthrough Engagement and Insights on WhatsApp

Meta · PepsiCo · Turkish Airlines

Discover how brands create useful WhatsApp experiences that turn moments of attention into ongoing relationships and measurable customer outcomes.

Key takeaway: Business messaging is most valuable when it becomes a dependable customer channel—not simply another place to send notifications.

Official source

AI Leadership Perspectives by WhatsApp Business

Videos and speaker information are provided by WhatsApp Business and Meta. Visit the official resource for the full series context.

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